Privacy Policy

Last updated: November 2025

Welcome to MaiFriends!

Montulet en Partners B.V. (“MaiFriends”, “we”, “us”, and/or “our”) operates the MaiFriends mobile application for Android (the “App”), the informational website www.maifriends.app and its subdomains (the “Website”), and other related services (collectively, the “Services”).

We are committed to protecting your privacy. This Privacy Policy describes how we collect, store, use, and share information through our Services.

We care about the protection and confidentiality of your information. When you use the Apps, you may provide information during your conversations with your MaiFriends AI companion. We process this information only as described in this Privacy Policy, for example to enable individualized and safe conversations and interactions with your AI companion and to keep relevant context for your experience. We may also use information about your visits to our Website to promote our Services, but we will never use or disclose the content of your MaiFriends conversations for marketing or advertising purposes.
Additionally, chat content is only used to improve MaiFriends’s AI models if you explicitly opt in (you can withdraw consent at any time in Settings).

Any terms we use in this Policy without defining them have the meanings given in our Terms of Service.
If you have any questions, please contact us at support@maifriends.app

1. What information we collect

When you use our Services, we collect certain information about you to provide and improve your experience with MaiFriends.

A. Information you provide

Through your use of the Services, you may provide us with the following information:

• Account information. This includes your email address and encrypted password. If you choose to log in using another service, such as Sign in with Google or Sign in with Apple, we receive information about the service you used to log in and—depending on your chosen account settings—details about you, such as your name, email address, and unique identifiers.
• Profile information. During registration we ask you to confirm that you are at least 18 years old. You may also choose to add optional information such as a username or display name inside the App.
• Messages and content. This includes the messages you send and receive through the Apps, including facts or opinions you share, as well as any photos, emojis, or other media you provide. We process these messages so your MaiFriends companion can respond and maintain context across your conversations.
• Interests and preferences. You may select chat or conversation topics, companion personalities, or interaction styles. We also learn about your preferences over time through your interactions with the Services to personalize your conversations and unlock features that fit your interests.
• Payments, transactions, and rewards. When you make purchases or subscribe through the Apps, transactions are handled by third-party processors such as Apple App Store, Google Play, and RevenueCat. We receive limited metadata about your purchase (plan, price, date, renewal status, and currency) to manage your subscription, Hearts balance, XP progression, and rewards. We do not collect or store full credit-card details.

B. Information we collect automatically
We automatically log the following information about your device, network, and interactions over time with our Services and communications:

• Device and network data. This includes your device type and model, operating system, browser type, IP address, device identifiers, language settings, mobile carrier, and general location information such as country or city (we do not collect precise GPS data).
• Usage data. This includes how you use the Services—for example, the screens you view, buttons you tap, in-app features you use, Hearts earned or spent, session duration, and crash logs. This information helps us analyze trends and improve functionality.
• Diagnostics and performance. We use analytics and diagnostic tools (such as Firebase, Google Analytics, Crashlytics, and RevenueCat) to monitor performance, detect errors, and measure engagement.
• Advertising and attribution data. Where applicable, our advertising or measurement partners may collect limited technical data (such as advertising ID, device type, and interactions with promotional content) to help us understand how new users discover MaiFriends. These partners never have access to your private chat messages or media content.

We use technologies such as cookies, local
storage, and third-party SDKs (including Supabase, Google Analytics,
Crashlytics, RevenueCat) to analyze usage, deliver core functionality, and
improve performance. You can learn more or manage your preferences in our
Cookie Policy or your device settings.

C. AI data processing

When you chat with MaiFriends, your messages are securely transmitted to our AI infrastructure and trusted model providers, including OpenRouter and RunPod, to generate personalized responses.
Temporary logs are retained for short periods to maintain context and ensure quality and security.
If you choose to opt in under Settings, anonymized and aggregated chat data may also be used to improve MaiFriends’s language models.
You can withdraw this consent at any time.

D. Face, voice, and sensor data (future use)

If you later enable features involving your camera, microphone, or sensors (for example, voice chat or augmented-reality experiences), any such data will be processed on-device and will not leave your device unless you give explicit permission.
Raw face or voice data is never stored or shared by MaiFriends.

2. How we use your information

Use of your information

We use your information for the following purposes:

1. Operating and administering the Services
We use your data to provide, maintain, and secure the core functionality of the Services. This includes creating and managing your account and profile, facilitating purchases and subscriptions through the App Store, Google Play, or RevenueCat, managing Hearts and XP rewards, and responding to your inquiries or feedback.
We may also send important service or policy updates when necessary.
Legal basis (EU): Contractual necessity
Categories of information: Account information; Profile information; Messages and content; Interests and preferences; Payments, transactions, and rewards; Device and network data; Usage data

2 Providing AI interactions and personalization
We use your information to deliver your MaiFriends AI companion experience. This includes enabling individualized and safe conversations, storing limited chat context for continuity, and allowing your companion to adapt to your interests over time. We may also sync your chat history across devices you use.
Legal basis (EU): Contractual necessity
Categories of information: Account information; Profile information; Messages and content; Interests and preferences; Usage data

3 Improving and developing the Services
We aggregate and anonymize data to analyze usage trends, identify performance issues, and develop new features. This helps us measure user satisfaction, test new models, and improve the overall experience.
Legal basis (EU): Legitimate interests
Categories of information: Account information; Profile information; Messages and content; Interests and preferences; Device and network data; Usage data

4 Monitoring and protecting the Services
We monitor and use your information to prevent fraud, misuse, or technical failures. This also includes ensuring data security, detecting prohibited content or abuse, and maintaining secure infrastructure.
Legal basis (EU): Legitimate interests
Categories of information: Account information; Messages and content; Device and network data; Usage data

5 Marketing and communication
We may use your data to send service announcements, product updates, newsletters, or promotions that could interest you. We may also show or measure in-app and online advertising about MaiFriends. You can opt out of marketing at any time through the app’s settings or the unsubscribe link in our messages.
Legal basis (EU): Legitimate interests; Consent where required
Categories of information: Account information; Device and network data; Usage data

6 Complying with law and defending our rights
We process your data to enforce our Terms of Service and other agreements, verify that users are 18+, protect the rights, property, and safety of MaiFriends, our users, or others, keep transaction records, handle lawful requests, and resolve disputes.
Legal basis (EU): Legal obligation; Legitimate interests
Categories of information: Account information; Profile information; Messages and content; Payments, transactions, and rewards; Device and network data; Usage data

7 AI model improvement 
If you opt in, anonymized and aggregated chat data may be used to improve MaiFriends’s AI models, algorithms, and natural-language understanding. You may withdraw this consent at any time in the app’s Settings.
Legal basis (EU): Consent
Categories of information: Messages and content; Interests and preferences; Usage data

B. Sensitive information

The Services may allow you to provide information that could be considered sensitive under privacy laws. This section explains how we handle such information.

• Sensitive information in your chats. In your conversations with your MaiFriends AI companion, you may choose to share information about your health, sexual life, relationships, religion, political opinions, racial or ethnic origin, or other personal matters. We process this information only to provide personalized and contextual responses and to ensure safe and appropriate interactions.
• Use and protection. By entering sensitive information, you consent to its use for the limited purposes described in this Privacy Policy. Sensitive chat content is never used for advertising, profiling, or marketing, and will only be used to improve AI models if you have explicitly opted in to that feature.

3. How we share your information

A. Service providers
We share information with trusted companies and individuals that perform services on our behalf or help us operate our Services and business.
These include providers that support:

• cloud hosting and storage (Supabase),
• AI model processing and delivery (OpenRouter, RunPod),
• subscription management (RevenueCat),
• analytics and diagnostics (Google Analytics, Firebase, Crashlytics),
• customer support and email delivery, and
• marketing or communications on our behalf.

These service providers may access limited personal data only as needed to perform their tasks for us and are contractually required to keep your information secure and confidential.
When we engage marketing service providers, we may share identifiers such as your email address or device ID so they can send messages on our behalf or help us reach audiences who may be interested in MaiFriends.
They are not permitted to use this data for their own marketing or to access any private conversations.

B. App Stores and Payment Processors

We may share limited information with Apple App Store, Google Play, and RevenueCat to manage payments, subscriptions, renewals, refunds, and to resolve user-initiated disputes.
These companies process financial transactions on our behalf and may retain purchase records as required by their own legal and accounting obligations.

C. Professional advisors

We may share information with professional advisors such as lawyers, auditors, accountants, or insurers when necessary to receive professional services, enforce our legal rights, or comply with our obligations.

D. Advertising partners

We may share certain non-identifiable information about visits to our Website or in-app activity—such as page views, clicks, IP address, advertising ID, and browser type—with advertising and attribution partners for interest-based advertising and analytics.
This allows us and our partners to measure campaigns and display relevant MaiFriends promotions.

We will never share any messages, chat logs, photos, or other in-app content with advertising partners, nor use that information for marketing or targeting purposes.

You can manage your advertising preferences or opt out of personalized ads at any time via Your Privacy Choices on our website or the Settings section of the App.

E. Authorities and others

We may disclose information to law enforcement agencies, regulators, courts, or other parties if we believe in good faith that such disclosure is:

• required to comply with applicable laws or legal requests;
• necessary to protect the rights, property, or safety of Montulet en Partners B.V., our users, or others; or
• appropriate to prevent or investigate possible wrongdoing in connection with the Services.

E. Business transferees

We may share information with potential or actual acquirers, investors, or other participants in transactions involving a merger, acquisition, financing, reorganization, sale, or similar corporate event relating to Montulet en Partners B.V.
In such cases, your personal data would remain protected under this Privacy Policy, and we will notify you if ownership or control of your information changes.

4. How we secure your information

We use a variety of industry-standard security technologies and procedures to protect your information from unauthorized access, use, or disclosure.

Your account is protected by a password for your privacy and security.
If you log in via Apple or Google, those services protect your authentication credentials using their own secure login systems.
You are responsible for maintaining the confidentiality of your login information and for preventing unauthorized access to your account and device. Please remember to sign out after using the Services.

All data transmitted between your device and our servers is encrypted in transit using Secure Socket Layer (SSL) / Transport Layer Security (TLS).
Stored data is maintained on secure servers operated by our trusted partners, including Supabase (database and storage) and RunPod or OpenRouter (AI processing infrastructure).
Access to stored data is restricted by multi-layered security controls, including firewalls, encryption, role-based permissions, and authentication protocols.

We also apply regular monitoring, logging, and vulnerability testing to detect potential security issues.
Access to any personal data is limited to authorized personnel and service providers who require it to perform their duties and are bound by confidentiality obligations.

While we make reasonable commercial efforts to protect your data, no system, transmission, or storage technology can be guaranteed to be 100% secure.
In the unlikely event of a security incident resulting in accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data, Montulet en Partners B.V. will promptly investigate the issue and notify affected users and relevant authorities in accordance with applicable law.

5. where we store your information

Our Services are operated from the Netherlands and supported by trusted infrastructure providers located in the European Union and the United States.

If you are located outside the EU, please be aware that the information you provide to us may be transferred to, stored, and processed in countries where privacy laws may not offer the same level of protection as those in your jurisdiction.

Where we transfer personal data outside the European Economic Area (EEA)—for example to the United States through providers such as OpenRouter, RunPod, Supabase, or RevenueCat—we ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission, or
• other legally recognized mechanisms that provide equivalent data protection.

By using our Services, you acknowledge and agree that your data may be transferred and processed in these jurisdictions in accordance with this Privacy Policy.

6. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including maintaining your account, providing the Services, complying with legal obligations, and resolving disputes.

To determine how long we keep personal information, we consider:

• the type, sensitivity, and purpose of the information;
• the potential risk of harm from unauthorized use or disclosure;
• whether we can achieve the same purpose through shorter retention or anonymization; and
• legal, accounting, or regulatory requirements that may apply.

In practice:

• Account data (such as email and login credentials) are retained for as long as your account remains active.
• Chat history and AI interactions are retained while your account is active to provide continuity and personalization. If you delete your account, this data is permanently erased from active systems within a reasonable period.
• Analytics and diagnostic data may be stored in aggregate or anonymized form for internal research and service improvement.
• Payment and subscription records are retained only as required by law or for legitimate business accounting.

Once data is no longer needed for these purposes, it is securely deleted or anonymized so that it can no longer be linked to you.

7. Your rights and choises

Depending on where you live and how you use our Services, you have various rights regarding your personal information.
We provide several ways for you to exercise control over your data and communications.

A. Opt-out of marketing communications

You may opt out of marketing-related emails and notifications at any time by:

• following the unsubscribe link in any marketing email, or
• contacting us at support@maifriends.app.

Even if you opt out of marketing messages, you may still receive service-related communications, such as account, payment, or security updates.

B. Opt-out of targeted advertising and tracking

We work with third-party analytics and advertising partners (e.g., Google Analytics, Firebase, or other ad networks) that may use cookies and similar technologies to collect limited information about your interactions with our Website and App.

This sharing may be considered “targeted advertising” or “data sharing” under applicable laws.
You can opt out of these disclosures by:

• adjusting your cookie preferences via the “Your Privacy Choices” link in our Website footer;
• updating your in-app privacy settings; or
• adjusting your device settings to limit ad tracking or reset your advertising ID.

Some browsers also support “Do Not Track” signals. While we respect your privacy preferences, we currently do not respond to “Do Not Track” signals.

C. Limiting the use of sensitive information

If you choose to share sensitive personal information (e.g., health, sexual life, religion, or similar topics) in your chats with MaiFriends, we will use that information only to enable your AI companion interactions and to improve conversational quality.

If you prefer not to have such information processed, please avoid including it in your chats.
You may also request deletion of sensitive or personal data at any time, as described below.

D. Personal information requests

You have the right to exercise control over how we use and store your personal data.
Depending on your jurisdiction, you may request to:

• Access a copy of the personal data we hold about you.
• Correct data that is inaccurate, outdated, or incomplete.
• Delete your personal data when it is no longer needed for the purposes described in this Privacy Policy.
• Withdraw consent, where processing is based on your consent (for example, for AI-training opt-in).
• Restrict or object to certain types of processing, including profiling or targeted advertising.
• Receive your data in a portable, machine-readable format (data portability).

To make such a request, please contact us at support@maifriends.app.
We may need to verify your identity before fulfilling your request.
In some regions (for example, under CCPA or GDPR), you may also authorize an agent to act on your behalf.

We will process requests in accordance with applicable data-protection laws and respond without undue delay.
You will never be discriminated against for exercising your privacy rights.

If you are not satisfied with our response, EU/EEA and UK residents may contact their local Data Protection Authority for further assistance.

E. Right to erasure (“right to be forgotten”)

You may request deletion of your personal data at any time by contacting support@maifriends.app or by deleting your account within the App.
When you delete your account:

• all associated personal data and chat history are permanently erased from our active systems within a reasonable period;
• some limited information (e.g., transaction records) may be retained only as legally required.

F. Region-specific rights

If you reside in jurisdictions with additional data-protection laws (such as California or certain U.S. states), you may have similar or additional rights under those laws. You can exercise them by contacting us at support@maifriends.app. We treat all verified requests consistently regardless of location.

8. Use of MaiFriends by minors

The Services are intended only for individuals aged 18 years or older.
We do not knowingly collect or process personal information from anyone under 18.

If we become aware that a person under the age of 18 has registered for or used the Services, we will promptly suspend their access and delete their account and related data from our systems.

If you believe that a minor under the age of 18 has provided personal information to us through the Services, please contact us immediately at support@maifriends.app.
We will review the situation and delete any associated data from our databases as soon as reasonably possible.

9. Changes to this Privacy Policy

Our Services and business may evolve over time, and it may become necessary to update this Privacy Policy to reflect those changes.

We reserve the right to modify or update this Privacy Policy at any time, at our sole discretion and without prior notice, unless required by applicable law.
Any updates will be posted on our Website and within the App, and the “Last updated” date at the top of this document will indicate when the latest revisions took effect.

We encourage you to review this page periodically to stay informed about how we protect your information.
Your continued use of the Services after any changes take effect will constitute your acknowledgment and acceptance of the updated Policy.

10. Authorized representative

As Montulet en Partners B.V. is established within the European Union, we are directly subject to the EU General Data Protection Regulation (GDPR) and therefore do not require an external EU representative.

For users located in the United Kingdom, we currently manage all data protection matters from our EU office in the Netherlands.
You may contact us for any UK GDPR–related questions at support@maifriends.app.
If a separate UK representative is appointed in the future, this section will be updated accordingly.

11.Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, you can reach us at:

Montulet en Partners B.V.
Nieuwstadt
Millenerweg 63, 6118BT
The Netherlands
KVK 84558032
support@maifriends.app

We review all privacy inquiries promptly and respond in accordance with applicable data-protection laws.